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Mary-Kerstin Hassiotis

Mary-Kerstin Hassiotis
Mary-Kerstin, also known as MK, worked with East West Manufacturing for over 4 years before leaving to launch her own business. She joined the marketing team in 2015 as content writer after managing East West's international logistics for 2 years. She is a proud graduate of the University of Georgia.
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Recent Posts

December 29, 2015

3D Printing in Medicine: 10 Game-Changing Applications

3D printing is quickly revolutionizing the medical industry – impacting surgical advances, possibilities for the disabled, and even pharmaceuticals. Below you can check out 10 game-changing applications that are doing their part to shed light on the benefits of 3D printing in medicine.

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December 22, 2015

Chinese Holidays 2016: Planning to Prevent Business Delays

If you do business in China, taking note of Chinese holidays is a must. While most American holidays are a single day, some Chinese holidays last one week or more. Plan your trips and meetings around major holidays like Chinese New Year (CNY) and Golden Week, during which business shuts down and traveling becomes a nightmare. If you will be in...

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December 17, 2015

Three Challenges the EC Motor Industry Will Face in 2016

Electronically commutated (EC) motors have been gaining attention since the U.S. Department of Energy (DOE) announced new standards with a 2017 compliance date. As manufacturers and distributors gear up for big industry changes, it is important to look at what hurdles stand in the way. Below we'll take a look at three challenges that are on the...

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December 15, 2015

10 Engineering Lab Safety Tips [Free Checklist]

Setting up an engineering lab may feel like a mammoth task, but the most important thing to keep in mind is that safety should always be your top priority. Protect your employees and keep your engineering lab running efficiently with the following 10 lab safety tips. 

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December 10, 2015

3 Internet of Things (IoT) Challenges that Cannot Be Ignored

The Internet of Things (also called the Internet of Everything) is essentially about connecting conventional objects and sensors to the Internet, transforming them from ordinary items into "smart" devices. Some examples include connected cars, thermostats, refrigerators, wearables and televisions. IT research expert Gartner estimates that...

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December 03, 2015

The Value of Tolerance: How Increasing Design Tolerance Can Cut Costs

Tolerance is one of those areas that is in the buyer's hands. It's your responsibility as the buyer to tell your contract manufacturer what you will and will not accept in terms of tolerances. I sat down with our head of EMS, as well as one of our product development engineers, to talk design tolerance. I found out that we have received many...

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December 01, 2015

11 Reasons Your First Production Purchase Order is Late

You made it through the RFQ process. Through the tooling, sampling and PPAP review. Now your world-changing product is – say it with me – in production. Oh, how good it feels. But don't be too quick to kick off your boots and celebrate. First production orders are notoriously plagued with unexpected delays (mostly minor!) that could throw a...
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November 24, 2015

Scott Ellyson Discusses Impact of Chinese New Year on APM's Marketplace

East West CEO Scott Ellyson was interviewed by Lizzie O'Leary of American Public Media's Marketplace in January 2014 to discuss the impact of Chinese New Year across the globe. Scott's interview aired on NPR on February 6, 2014. Their discussion remains relevant today and is worth a listen as we prepare for Chinese New Year 2016.

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November 19, 2015

Tips for Making a Product Design Change Late in the Game

In an ideal world, you would design a product perfectly – down to the very last detail  the first time around. But here in the real world, most designs need tweaking, and we often discover opportunities for improvement along the way. Formal design changes will likely cost you both money and precious time, but the earlier these changes are made...

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November 12, 2015

Value Chain Analysis Can Save Your Company

Seriously. If you haven’t taken the time to perform a Value Chain Analysis, you could be missing major opportunities to add value for your customers and increase your competitive advantage. Value Chain Analysis (VCA) is a strategic process in which a company identifies the activities that add value to its final product or service and then...
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