East West Manufacturing Blog

"When should a company consider manufacturing offshore?"

Written by Jennifer Catalan | July 16, 2012

This week a potential customer asked me, “When should a company consider to manufacture offshore?” For the short answer I offer three bits of advice:

  • When your product design has reached stability --- most changes have been worked out.
  • When you production run volumes are at least 3 to 4 times per year.
  • Economics. When your sales are strong enough and there is an advantage/opportunity to reduce cost.

I’ve been at this a long time. Years ago, offshore manufacturing was only feasible for the largest of firms. Now small companies are finding tremendous value in manufacturing all or part of their products in Asia without sacrificing quality. For U.S. based companies, the cost savings allow products to be more competitively priced. That allows them to grow sales, hire more people, and capture greater market share. As China, Vietnam, and India continue to develop manufacturing expertise, their efforts can spur us to revitalize America’s entrepreneurial leadership so we can reclaim our historic role as the pace setter in the new global manufacturing market. Well, that’s a much longer answer!

If you are considering manufacturing your products offshore, make sure you are ready (see top three above) and do plenty of homework first. Feel free to ask us any questions along the way. We’re happy to help.


Scott Ellyson, CEO East West Manufacturing, , Atlanta, GA 404-252-9441