East West Manufacturing was honored again to have the opportunity to host Business MBA Students from the IAE-Sorbonne school in Paris, France. The students participated in Georgia State University's J.Mack Robinson College of Business International Business intern program in partnership with IAE-Sorbonne to spend a week learning about global marketing strategies by visiting various companies in the Atlanta area. East West Executive Vice President, Jeff Sweeney, and Business Development Manager, Andy Reese, presented to the students about East West's marketing strategies and a few marketing challenges facing East West.Continue Reading →
A few months ago I spent some time in California visiting customers and preaching preparation for the upcoming Chinese New Year. On the return trip from San Francisco, I got the question, “Seriously, what is Chinese New Year?” After the two minute supply chain planning speech, it turned to culture. This guy wanted to know what it meant to people in China. So, here’s what we covered:
Chinese New Year is an annual celebration marking the start of the New Year according to the Chinese lunar calendar. In 2013, Chinese New Year begins on February 10th. Each Chinese new year is represented by 1 of the 12 creatures of the Chinese Zodiac – 2013 is the year of the Snake.Continue Reading →
East West Manufacturing is honored to support Georgia State University recent MBA graduate, Benedetta Piva, on her thesis "The Effects of the Recession of 2008 on Manufacturing and Logistics Strategies of International Companies. The Case Study of East West Manufacturing."Continue Reading →
David Adelman, US Ambassador to The Republic of Singapore, Derek Mitchell, US Ambassador to Myanmar (Burma), Paul Jones, US Ambassador to Malayasia, and David Carden, US Ambassador to The Association of Southeast Asian Nations (ASEAN) hosted a dozen business leaders to discuss the opportunities that exist to do business in Southeast Asia.Continue Reading →
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Is it right for you?
As Engineered Products Account Manager for East West Manufacturing, one of my primary responsibilities is to make sure our customer’s needs are being met on a daily basis. What makes each day unique is that our customers, many of whom we’ve been working with since the company started 11 years ago, serve such diverse industries. Our customers sell into the building automation, material handling, HVAC, child safety, electric utility, waste management, and personal beauty markets, to name a few. Because we make so many different types of products for various industries, East West has expertise in working with a variety of materials and manufacturing processes: including molded and extruded plastics, rubber, electronics, metals (stamping, extrusions, diecastings), motors, the list goes on. Working with customers in a variety of industries and across such a broad range of materials and processes can make defining and explaining East West somewhat of a challenge.
Part of that challenge is making sure our customers are up to date with the constantly evolving menu of manufacturing capabilities available from East West. With this vast manufacturing experience, engineering knowhow and process improvement knowledge East West can help drive efficiency and profitability in ways many may not have realized. I recall a specific example where East West provided stamped metal and injection molded components exclusively to a customer for several years. This customer had a recent supply problem with their local printed circuit board vendor, prompting them to ask us out of desperation, “Do you guys ‘do’ pcbas?” We do! Not only was East West able to offer a cost savings, our engineering staff suggested a design improvement which enhanced the product’s reliability. We were able to deliver the boards with other components in one single shipment, allowing our customer to have a single point of contact to manage logistics and lead-times among multiple suppliers. In a few years we expect to provide the complete assembly for this project (yes, we do that too), further increasing the value we provide to this very important customer.Continue Reading →
East West Manufacturing, a leader in domestic offshore manufacturing, has promoted Jennifer Catalan from Logistics Administrator to sales and marketing coordinator "East West Manufacturing is poised for a year of strong growth, and we have promoted Jennifer from Logistics to Marketing to help us more successfully tell our story and develop new business,” Jeff Sweeney, chief marketing officer and co-founder, stated in a release. “Jennifer has been with the company for four years, serving in various capacities, so she understands very well who we are and what we do. She will make sure we communicate effectively with our various audiences using effective traditional and social media tools, as well as face-to-face presentations.”Continue Reading →