If you thought the new product development process was going to be a walk in the park, you might need to take a look at a survey conducted by Gartner in 2019. The survey questioned CEOs about the success of new product introduction, and the numbers were sobering.
The product design and development process is a fascinating one, marrying creativity with the disciplines of math, science, engineering and marketing. Transforming an idea into a marketable product doesn’t just happen.
You’ve submitted your design, you’ve seen your prototype and… there’s something not quite right. Maybe a curve is deeper than expected, there’s a ridge or dimple where there shouldn’t be. Perhaps it just doesn’t feel the way you expected it to. But it’s a simple fix, right?
If you’re in the midst of developing your next great product idea, you’ve likely been scouring the internet for the best information about taking this initial thought and making it into a reality. There are so many aspects to consider, making it easy to get overwhelmed and confused. We’d like to help walk you down this entrepreneurial path by...
Designing a new product is as easy as having a killer idea, right? Not right. There is a lot that goes into designing, developing, manufacturing, marketing and selling a new product. Millions of products have failed (take these 12 notorious product flops for instance), and chances are that all of them had at least one of the below mistakes in...
You have a product design or prototype, or maybe you have a product that’s already being produced in need of a redesign. Before you can even think about the manufacturing particulars — where it will be made, who will make it, what manufacturing process will be used, material, price, distribution — you have to get the design nailed down.
If you google the question, "Are podcasts still a thing in 2018," the answer you'll discover is a resounding YES!
We expect a lot from our products, especially our electronic products. Think about it: cellphones, wearables, medical devices — for some reason we think they should still work after being immersed in liquid, left outdoors in freezing temperatures or dropped on concrete from a standing position.
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