East West Manufacturing Blog

You’ve submitted your design, you’ve seen your prototype and… there’s something not quite right. Maybe a curve is deeper than expected, there’s a ridge or dimple where there shouldn’t be. Perhaps it just doesn’t feel the way you expected it to. But it’s a simple fix, right?

Designing a new product is as easy as having a great idea, right? Not right. There is a lot that goes into designing, developing, manufacturing, marketing and selling a new product. Millions of products have failed, and chances are that all of them had at least one of the below mistakes in common. Save your product – and business – from an...

We expect a lot from our products, especially our electronic products. Think about it: cellphones, wearables, medical devices — for some reason we think they should still work after being immersed in liquid, left outdoors in freezing temperatures or dropped on concrete from a standing position.

Photo courtesy of Handheld

If you thought the new product development process was going to be a walk in the park, you might need to take a look at a survey conducted by Gartner in 2019. The survey questioned CEOs about the success of new product introduction, and the numbers were sobering. 

The product design and development process is a fascinating one, marrying creativity with the disciplines of math, science, engineering and marketing. Transforming an idea into a marketable product doesn’t just happen.

When you’re on the hunt for a product design firm it’s essential to understand the scope of the project. What exactly are you trying to accomplish?

Want a simple way to potentially save on production costs?

Take a look at your tolerances. 

Product development can be an arduous process, with more twists and turns than San Francisco's famed Lombard Street. 

Photo by David Yu

In the beginning, there was an idea. But what comes next? How do you turn your vision into a reality? Or should you? Is it time to talk with an product development firm and, if so, where do you start?