A couple weeks ago we wrote about the importance of product testing, but have you ever thought about why you should invest in package testing?
It's been a while since we pulled together a roundup of interesting stories or videos. Here are six pieces of content — stories, infographic and video — that caught our attention, gave us something to think about or made us laugh. Enjoy!
Packaging might not be the sexiest item on your product development checklist, but ignore its importance at your peril.
When companies are looking to reduce costs, their first focus is often what product design changes can be made to reduce material costs. Many completely overlook the option of refining the product’s packaging design instead. Improving and optimizing packaging design can not only save a company boatloads of money, but it can also provide better...