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Patty Rasmussen

Patty is the Content Creator on the East West marketing team. She writes blog posts and enjoys sharing the East West message across social media (Twitter, Facebook and Instagram).
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Recent Posts

How to Design Electronics for Harsh Environments

May 22, 2017 by Patty Rasmussen

Last year I upgraded my phone. It’s a beautiful phone – sleek, champagne colored. I love the feel of it. Unfortunately, I rarely see what the phone actually looks like because after purchase I immediately encased it in a hard plastic, optic yellow case with a turquoise blue rubber overlay.

I did that because I know me. I will drop the phone and it will break because it’s not meant to be dropped. And in fact, I did drop the phone last Thanksgiving — into a pan of hot gravy. Talk about a harsh environment! 

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Filed Under: Engineering, Product Development, Manufacturing, Electronics

Why You Must Plan Early for Chinese New Year

May 19, 2017 by Patty Rasmussen

If you're a regular blog reader you might have read the title and said, "It's TOO EARLY to start reading about planning for Chinese New Year!" And you're sort of right.

It's true you don't have to get your orders in for Chinese New Year (CNY). That would be overkill. But it's not too early to look at the calendar and strategize about how to avoid hiccups in your product flow as a result of the holiday.

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Filed Under: Logistics, China, Supply Chain Management, chinese new year, Shipping

3D Printing | What is SLS and When Should You Use It?

May 17, 2017 by Patty Rasmussen

Remember the scene in the film The Mummy when the mummy's head rises out of the desert sand? You see the features of his face, and his mouth opens with a frightening roar? That's sort of what it looks like when you use the form of 3D printing known as Selective Laser Sintering, or SLS.

Okay, maybe that's a stretch. But not by much.

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Filed Under: Product Development, additive manufacturing, Prototyping, 3D Printing

Are You Ready for the Supply Chain Disruptors?

May 15, 2017 by Patty Rasmussen

You wouldn't start out on a road trip without your GPS or a good road map, would you? So why face your future supply chain without an idea of what to expect?

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Filed Under: Supply Chain Management, Robotics

How IoT Intersects With HVAC and What It Means to You

May 12, 2017 by Patty Rasmussen

I was at a recent conference where we broke into groups to discuss how technology was disrupting our industries, or was likely to do so in the future. There were six people in my group, all from different industries — health care, logistics, education, real estate, web design and manufacturing. It was fascinating to hear real life stories of the way technology has seeped into everything we do. But it’s even more riveting to hear the stories of boundless potential waiting just around the corner.

Photo by Aleksandar Pasaric/pexels.com 

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Filed Under: Technology, Internet of Things, HVAC

What You Need to Know About Design for Manufacturing [CHART]

May 10, 2017 by Patty Rasmussen

The phrase "design for manufacturing" gets tossed about rather freely, but what does it mean? Isn't all "design" intended "for manufacturing"? 

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Filed Under: Product Development, Design for Manufacturability, DFM

3D Printing | What is SLA & When Should You Use It?

May 08, 2017 by Patty Rasmussen

Imagine a vat of liquid goo. Lasers beams shoot across the pool in seemingly random fashion. Eventually a form – a figurine, part, whatever – rises out of the liquid. You just watched Stereolithography Apparatus (SLA) in action.

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Filed Under: Product Development, additive manufacturing, Prototyping, 3D Printing

How Long Will It Take to Go from Invention to Production?

May 05, 2017 by Patty Rasmussen

Read more about taking a product from invention to production:

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Filed Under: Product Development

6 Great Things About EC Motors [Video]

May 03, 2017 by Patty Rasmussen


EC motors will save you money. (That's number six, if you're counting.) Using programmable EC motors means you only have to purchase one SKU if you have multiple application speeds. But just how easy is it to reprogram an EC motor? 

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Filed Under: EC Motors, Motors

5 Items to Consider When Designing Consumer Product Packaging

May 01, 2017 by Patty Rasmussen

Packaging might not be the sexiest item on your product development checklist, but ignore its importance at your peril.

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Filed Under: Product Development, Packaging

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