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Mary-Kerstin Hassiotis

Mary-Kerstin, also known as MK, worked with East West Manufacturing for over 4 years before leaving to launch her own business. She joined the marketing team in 2015 as content writer after managing East West's international logistics for 2 years. She is a proud graduate of the University of Georgia.
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Recent Posts

EC Motors + IP Ratings: Why They Matter

January 03, 2017 by Mary-Kerstin Hassiotis

You're looking to buy some electronically commutated (EC) motors. You're thinking about speed, noise and energy savings. But if the motors you're purchasing are powering commercial refrigeration units, you need to consider the IP rating as well. 

If you haven't given IP ratings much thought, let's take a dive into the details to discover what those seemingly arbitrary numbers can mean to your motor's protection and long-term performance. 

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Filed Under: EC Motors

The Most Common Product Design Mistakes and How to Avoid Them

December 22, 2016 by Mary-Kerstin Hassiotis

[Editor's note: This blog post originally ran in March 2016.]

Designing a new product is as easy as having a killer idea, right? Not right. There is a lot that goes into designing, developing, manufacturing, marketing and selling a new product. Millions of products have failed (take these 12 notorious product flops for instance), and chances are that all of them had at least one of the below mistakes in common. Save your product  and business  from inevitable demise by avoiding these common product design mistakes! 

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Filed Under: Product Development

7 Ways to Reduce Packaging Costs

September 15, 2016 by Mary-Kerstin Hassiotis

When companies are looking to reduce costs, their first focus is often what product design changes can be made to reduce material costs. Many completely overlook the option of refining the product’s packaging design instead. Improving and optimizing packaging design can not only save a company boatloads of money, but it can also provide better product protection and a reduced carbon footprint. Break free from the “we’ve always done it this way” mindset and analyze whether your product packaging is as efficient as possible. Below are 7 surefire ways to reduce packaging costs!

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Filed Under: Engineering, Product Development

It's Time to Start Planning for Chinese New Year 2017!

September 13, 2016 by Mary-Kerstin Hassiotis

Chinese New Year 2017 is on January 28th. Time to start planning!

Wait a minute, you say. It's only September, you say. 

We know, we know. But this is a big deal, and if you're going to escape CNY unscathed, you need to start preparing now. We can feel you comparing us to those folks who hang their Christmas decorations before the leaves change colors, but you should trust us on this one. 

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Filed Under: China, chinese new year

7 Scenarios When Air Freight is Justified

September 06, 2016 by Mary-Kerstin Hassiotis

We know, we know. Air freight is the absolute worst. It brings on a headache – the kind that makes your temples pulse. It kills your soul. It makes you wonder whether there's any goodness left in this cold, heartless world. But sometimes it's a necessary evil we have to embrace. Below we'll talk about seven of those times. So feel better in knowing that you're not alone. There are others who swore they issued that PO only to realize it took an unfortunate vacation in their outbox.......

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Filed Under: Logistics, Supply Chain Management

3 Benefits of Using a Vendor-Managed Inventory (VMI) Program

September 01, 2016 by Mary-Kerstin Hassiotis

Vendor-managed inventory (VMI) is a product replenishment arrangement whereby a supplier either monitors the customer's inventory with its own employees or receives stock information from the customer. The vendor then refills the stock automatically, without the customer initiating purchase orders (source). This type of program boasts several advantages for both buyers and suppliers – read on to learn the top 3 benefits you can expect to reap.

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Filed Under: Supply Chain Management

15 Awesome Sites Every Entrepreneur Should Check Out

August 30, 2016 by Mary-Kerstin Hassiotis

Are you planning to start your own business, but you're not sure you have all the tools you need to make the leap? Look no further – we've done (some of) the work for you. Below is a list of 15 awesomely useful sites every entrepreneur could benefit from. From mentor-matching sites to podcasts about work-life balance for startup founders, we've got your top 15 resources on deck.

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Filed Under: Entrepreneur, Start-Ups

Can a Manufacturer Protect My Intellectual Property (IP) in China?

August 25, 2016 by Mary-Kerstin Hassiotis

Let me guess – you’ve designed a killer product that you want to manufacture in China, but you’re worried that a cheaper version of your product will appear on Alibaba in a month. Your concern is valid – we are talking about China, the world’s leading purveyor of counterfeit goods. Who wants to spend the R+D dollars to then have their intellectual property (IP) stolen in a flash? Taking your IP to China will prove much smoother (and less risky) if you partner with a contract manufacturer (CM) who has been around the block a few times.

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Filed Under: Business, China, Manufacturing

6 Things a World-Class Strategic Sourcing Team Must Consider

August 23, 2016 by Mary-Kerstin Hassiotis

Let’s be honest. With a show of hands, when we say strategic sourcing, how many of you think this concept is really just about buying at the cheapest price? While engineers and brand managers get most of the credit for successful new product development and commercialization of product launches, the unsung hero is often the team who wears the strategic sourcing hat.

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Filed Under: Manufacturing, Strategic Sourcing

Which Type of Conformal Coating is Right for My PCB?

August 09, 2016 by Mary-Kerstin Hassiotis

To protect a printed circuit board (PCB) from the elements, including moisture, dust and extreme temperatures, conformal coatings are often applied. But there are several types to choose from, so how can you be certain you're making the right call? Below we'll cover the five main types of coating, as well as advantages and disadvantages of each.

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Filed Under: Engineering, Manufacturing