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East West Manufacturing Blog

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Mary-Kerstin Hassiotis

Mary-Kerstin Hassiotis
Mary-Kerstin, also known as MK, worked with East West Manufacturing for over 4 years before leaving to launch her own business. She joined the marketing team in 2015 as content writer after managing East West's international logistics for 2 years. She is a proud graduate of the University of Georgia.
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Recent Posts

January 03, 2017

EC Motors + IP Ratings: Why They Matter

You're looking to buy some electronically commutated (EC) motors. You're thinking about speed, noise and energy savings. But if the motors you're purchasing are powering commercial refrigeration units, you need to consider the IP rating as well. 

If you haven't given IP ratings much thought, let's take a dive into the details to discover what...

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September 15, 2016

7 Ways to Reduce Packaging Costs

When companies are looking to reduce costs, their first focus is often what product design changes can be made to reduce material costs. Many completely overlook the option of refining the product’s packaging design instead. Improving and optimizing packaging design can not only save a company boatloads of money, but it can also provide better...

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September 13, 2016

It's Time to Start Planning for Chinese New Year 2017!

Chinese New Year 2017 is on January 28th. Time to start planning!

Wait a minute, you say. It's only September, you say. 

We know, we know. But this is a big deal, and if you're going to escape CNY unscathed, you need to start preparing now. We can feel you comparing us to those folks who hang their Christmas decorations before the leaves change...

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September 06, 2016

7 Scenarios When Air Freight is Justified

We know, we know. Air freight is the absolute worst. It brings on a headache – the kind that makes your temples pulse. It kills your soul. It makes you wonder whether there's any goodness left in this cold, heartless world. But sometimes it's a necessary evil we have to embrace. Below we'll talk about seven of those times. So feel better in...

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September 01, 2016

3 Benefits of Using a Vendor-Managed Inventory (VMI) Program

Vendor-managed inventory (VMI) is a product replenishment arrangement whereby a supplier either monitors the customer's inventory with its own employees or receives stock information from the customer. The vendor then refills the stock automatically, without the customer initiating purchase orders (source). This type of program boasts several...

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August 25, 2016

Can a Manufacturer Protect My Intellectual Property (IP) in China?

Let me guess – you’ve designed a killer product that you want to manufacture in China, but you’re worried that a cheaper version of your product will appear on Alibaba in a month. Your concern is valid – we are talking about China, the world’s leading purveyor of counterfeit goods. Who wants to spend the R+D dollars to then have their...

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August 23, 2016

6 Things a World-Class Strategic Sourcing Team Must Consider

Let’s be honest. With a show of hands, when we say strategic sourcing, how many of you think this concept is really just about buying at the cheapest price? While engineers and brand managers get most of the credit for successful new product development and commercialization of product launches, the unsung hero is often the team who wears the...

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August 09, 2016

Which Type of Conformal Coating is Right for My PCB?

To protect a printed circuit board (PCB) from the elements, including moisture, dust and extreme temperatures, conformal coatings are often applied. But there are several types to choose from, so how can you be certain you're making the right call? Below we'll cover the five main types of coating, as well as advantages and disadvantages of each.

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August 04, 2016

One Month In: Are New SOLAS Regulations Rocking the Boat?

Can you imagine watching a tall stack of shipping containers collapse before your eyes? Sounds terrifying, right? It has certainly been known to happen – in fact, it is estimated that up to 10,000 containers fall overboard each year. While lost-at-sea containers aren't the only reason for new SOLAS regulations, this issue is certainly one of...

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August 03, 2016

East West Marketing Team is Hiring a Content Writer !